Now, we may find this impressive or not in and of itself -- and, speaking in my capacity as an author, I'm perfectly happy to sell e-books to those who prefer to read in that format; and I see the value in selling a high volume of individually cheaper books -- but I'm skeptical about this statistic and its importance. To understand why, look at the list of Kindle bestsellers.

At the time of this posting, 7 out of 10 of the bestselling books for the Kindle cost $0.00. That's right, lots of authors are giving Kindle books away, and consumers predictably prefer free books to books that cost them money. I mean, really, is it any surprise that people are willing to download lots and lots of free books?